Since its founding in 2003, CARACAScom has developed a recognised expertise in press relations for cultural projects, both in Belgium and internationally. The agency builds on a strong understanding of the media landscape – from editorial positioning and message development to long-term relationships with journalists – to design campaigns tailored to each project. Drawing on over twenty years of experience, CARACAScom ensures that every public appearance and media opportunity is carefully crafted and aligned with the specific challenges of the institutions, events and artists it represents. The agency coordinates local, national and international campaigns, with a constant focus on the quality of content, the strength of media relations and the tangible impact of press coverage.

In 2021, under the direction of Victoire Muyle, CARACAScom expanded its expertise by integrating influencer strategy as a complementary pillar of its activity. The agency develops tailored campaigns by collaborating with relevant content creators and engaging communities around the cultural projects it supports. Each strategy is shaped according to the project’s objectives, target audiences and available resources, ensuring activations that are both precise, coherent and effective. Fully integrated into a broader communication approach, these campaigns strengthen the visibility and resonance of cultural projects across digital platforms.

CARACAScom works with cultural projects to refine their image and sharpen their positioning, taking into account their specific context and singularity. The agency focuses on how projects are expressed, perceived and unfold in the public sphere, enhancing their clarity and resonance. This approach enables the development of positioning that is both accurate and sustainable within cultural and media ecosystems.

Depending on the needs, CARACAScom designs and orchestrates events (from launches to tailored formats and professional gatherings) as an extension of its communication strategies. Each project is developed in collaboration with a network of specialised partners, selected according to the specific requirements and ambitions of the mission. The agency pays particular attention to overall coherence, ensuring experiences that are fully aligned with the project’s identity and its intended audiences.