guess eyewear
Marta Materassi - Media planner Marcolin SPA
Isabelle Moes - Directrice Marcolin Benelux
Guess Eyewear Spring / Summer 2021
The new Spring/Summer 2021 Guess eyewear collection features glamorous, sexy styles inspired by the alluring world of Guess. The women’s collection features easy-to-wear, feminine shapes designed for the confident, fashionable woman, while the men’s collection features strong, updated classics for a contemporary, masculine offering.
Elements of the brand’s DNA appear throughout the collection, including the use of Guess’s distinct triangle logo, red coloring, animal prints, and elegant jewel detailing. These elements connect the eyewear collection with the greater brand and reference other product categories, such as denim, jewelry, and accessories. Also featured in this collection is the Guess peony logo, which is referenced from the patterns found in the ready-to-wear collection. Unique to the men’s collection is a rectangular G logo that offers a strong, masculine effect.
The hero silhouette of the season is the shield that offers a confident, fashion-forward look. The Guess shields are elevated through a beveling detail that creates a unique, three-dimensional effect, making the perfect, on-trend statement.
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