guess eyewear

Marta Materassi - Media planner Marcolin SPA


Isabelle Moes - Directrice Marcolin Benelux


Guess Eyewear Summer 2020

The new Spring/Summer 2020 eyewear collection by GUESS expresses the seductive, lively universe of the famous lifestyle brand through alluring, trendy sunglasses and eyeglasses. The sexy, youthful eyewear styles for independent, self-assured women stand out with their all-new designs and finishes, alternating with easy-to-wear masculine shapes for the contemporary man. Oversized metal frames or bolder cat-eye and rectangular shapes are featured alongside vintage-style navigators revamped in a modern way. Trendy oversized wraparound designs, with sporty couture flair and street-style elements, dominate the collection in bold, vibrant colours to embellish the outfits of stylish women everywhere. Pops of colour pair with iconic animal prints or glitter details on acetate, which add fashionable allure to the entire collection. The temples are embellished with iconic details, such as the triangular logo or GUESS denim’s emblematic enamelled “G” button, and feature the brand-new #LOVEGUESS concept inspired by the current all-over logo trend, with maxi GUESS lettering in colourful metal or a repeated iconic ”G” pattern to assert the brand’s identity.