The more Antica Namur is developing in Wallonia, the more Eurantica becomes not too miss in Brussels. The fair Eurantica, that returned to Palais 3 of the Heysel in 2018, keeps on reinforcing itself as it responds exactly to the demands of antique dealers and gallerists, whose way of working has changed radically over the last decade.
More than ever, fairs have to reinvent themselves in order to attract an audience of collectors and art and antique lovers that have become more eclectic, international and are very in demand by art fairs in Belgium and abroad.
Eurantica focuses on 5 assets:
1) a compact formula of 6 days including an exclusive preview, a vernissage, a not to miss weekend and 4 public days in order to reach the visiting numbers that can compete with a longer fair.
2) a target of 100 Belgian and foreign galleries, that have been carefully selected before the fair’s opening by a team of 20 international experts, with the important presence of new foreign galleries that are convinced by the quality of the art market in Belgium and by the cultural dynamism of Brussels,
3) for the first time, an invitation to a young generation of art dealers in the section Young Galleries, with 8 stands of 16 m2 at an interesting rate,
4) the reinforcement of Brussels’ partners like the Horta Museum that participates for the third time and MUDIA for the first time (a museum that is revolutionary by its digital and interactive offer and that recently opened in Redu)
5) new sponsors, including AB Inbev that enables the fair to enlarge its high-end clientele in a welcoming infrastructure, with an integrated restaurant in an open space.
Regarding its offer and highlights, Eurantica continues to defend old furniture and the XXth century, and the 3 historical pillars that form its DNA: modern paintings, jewellery and paintings by Flemish masters.